copywriting

Jill was approached by Fall River Brewing Company in Northern California to create fun, engaging copy geared toward the zeitgeist for the summer 2020 launch of their hard seltzer Beach Pop. The directive was a series of one-liners that played off the concept of trendy health claims. Copy included packaging as well as a series of teasers that would promote the product in advance of the official launch. After the success of the Beach Pop launch, Jill was again brought in for the Fall River company Christmas Card and the subsequent launches of the spring 2021 IPA Liquid Candy and kettled sour Sippin’ on Jam & Juice. Now a regular contributor, Jill has written copy for Kilty Pleasure Scottish Ale, Mule Kick hard seltzer, Get Bent double IPA, Booberry Pie fruited sour, Electro Drip fruited sour, the annual 12 Beers of Christmas, and a series of ready-to-drink cocktails Half Cocked. She currently also writes content for their social media channels, website, and e-mail marketing blasts.

Jill has written copy for a variety of public health campaigns, security firms, and home service providers contributing commercial scripts, PSAs, and print ads. She also manages social media channels for clients and helps develop brand identities.

blogs

Jill regularly contributes blog content for the Community Foundation of the North State’s website. These blogs highlight grant recipients and philanthropic projects in Northern California. She prior wrote regular blogs for the meal service site MCmarket, which highlighted thematic menus or seasonal ingredients.